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0% RETOUCHED, 100% TECNI.ART

0% RETOUCHED, 100% TECNI.ART

0% RETOUCHED, 100% TECNI.ART

0% RETOUCHED, 100% TECNI.ART

0% RETOUCHED, 100% TECNI.ART

0% RETOUCHED, 100% TECNI.ART

0% RETOUCHED, 100% TECNI.ART

World is changing

  • Style is changing Tecni.Art is changing

    Forget everything you thought you knew about professional hairstyling products. An iconic range completely reinvented by top international hairstylists to reflect and answer the key needs of hair artists and consumers.

    • )
Discover the range

Professional empowerment.

Smart & honest beauty.

Trend-Spotting.

100 % co-developed

When you give the floor to stylists, there is no compromise:

  • 100% co-developed with the most creative, social media-savvy hairstylists. They have been involved in every stage of the new Tecni.ART, from the labs to the set, from products to imagery, to connect with today’s styles and vibes.

1. Smart

Cleaner formulae

An ongoing commitment to simplify all our formulas only keeping their essential ingredients. New Pure hairsprays without added fragrance & clean to the touch innovations that leave no residues on your hands.

DISCOVER CLEAN STYLING

2. Credible

Surprising textures

L’Oréal Professionnel savoir-faire has developed game-changing, transformative textures tested and approved by some of the most demanding hairstylists of our industry.

DISCOVER TEXTURES

3. French

French roots

True to its French roots, the brand reflects an edgy timeless, effortless Parisian artistry with a no-retouch imagery.

DISCOVER FRENCH OR NOT

1. Smart

Cleaner formulae

An ongoing commitment to simplify all our formulas only keeping their essential ingredients. New Pure hairsprays without added fragrance & clean to the touch innovations that leave no residues on your hands.

DISCOVER CLEAN STYLING

2. Credible

Surprising textures

L’Oréal Professionnel savoir-faire has developed game-changing, transformative textures tested and approved by some of the most demanding hairstylists of our industry.

DISCOVER TEXTURES

3. French

French roots

True to its French roots, the brand reflects an edgy timeless, effortless Parisian artistry with a no-retouch imagery.

DISCOVER FRENCH OR NOT
Discover the range

Minimalist

Packaging inspired by fashion magazines

The Neat Essentials

White packaging for stylists’ must-haves

The Texturizers

Grey packaging for the grip for a « second day hair » touch & texture

The Transformers

Black packaging for the new multi-use stylers: textures that transform in your hands and allow multiple styling results and hairstyles: a liquid-to-paste lotion for discipline, texture and definition and gel-to-foam for control, volume and movement.

The Neat Essentials

White packaging for stylists’ must-haves

The Texturizers

Grey packaging for the grip for a « second day hair » touch & texture

The Transformers

Black packaging for the new multi-use stylers: textures that transform in your hands and allow multiple styling results and hairstyles: a liquid-to-paste lotion for discipline, texture and definition and gel-to-foam for control, volume and movement.

PURE

  • No added fragrance

  • More comfort

  • Minimal formulation 

#TECNIARTIST#TECNI.ART

This is the new TECNI.ART

And that is now set & ready to win back
its true place in the professional styling
world pushing our professional edge.

Find your Salon

Vind jouwsalon

MY HAIR[iD]

Probeer een nieuwe look

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